Posted on May 29, 2019
To be always accessible to online visitors, your small business website should be maintained by a good, affordable web hosting company.
Web hosts are companies that provide servers to their customers so that their sites are connected to the Internet 24/7 all year. The number of servers that these companies operate range from a few units to thousands of servers in their data centres.
A large company may need a dedicated server, that’s one server that provides the site needs for this company exclusively. For small businesses, one server provides all the services for any small businesses. The number can even run to thousands of sites.
This is known as shared web hosting. For the best companies, the online performance of a large company site, hosted by a dedicated server, is little different from that of a small business website with shared web hosting. That’s high value professional service at work.
But if the service is below par, the small business owner will be stuck with a site that performs very slowly. This can be a killer when it comes to sales opportunities. Studies show that if a visitor goes to your site, and it takes 10 seconds or more for your home page to load, then that visitor will leave and you’ve lost an income opportunity.
The main factor for choosing the best web host for your site is not price – but performance. Price is relative because some of the best firms have such a large customer base, and have been in the business for so long, that they can afford to offer “cheap” rates. But “cheap” only relates to price because these companies provide top rated service performance.
In choosing the best company to maintain your small business website, what quality hosting services should you look for?
- Speed performance. How fast do your web pages load?
- Long term reputation. How long is the company rated among the best in the industry?
- Reliability and uptime. The industry-best standard is 99.9%
- Standard features such as PHP, Perl, MySQL, and other bundled software; email accounts, and domain registration
- Customer support. The level of support may vary from one representative to another within the same company, but the over-all experience should be professional and timely.
- Price. This is a key factor. Remember, you can get the best web hosting service at a very affordable pricing range.
Best and affordable are not necessarily incompatible terms for the same host company.
Posted on May 27, 2019
The internet presents hundreds of challenges to marketers and thousands of competitors who are also trying to get a greater market share. This article highlights some of the factors that will give online merchants an idea as to how the purchasing public behaves and reacts to online offers.
- Consumers have control over the market.
Unlike consumers in the past, present day consumers are more demanding and want results as fast as possible. Their expectations are often too high making them more difficult to please. You need to make their buying experience as quick and easy as possible.
- Consumers consider the Web as an efficient model.
Obviously, modern consumers go for online shopping because of the convenience and efficiency that it can offer. With the amazing experience offered by most e-Commerce outlets, you have to make sure that your online business will be at par when it comes to online shopping experience.
- Having the best technology is not an assurance of making a sale.
No matter how innovative you website may be, like having a live chat to answer customers’ questions, you still won’t do well in making sales when the products you offer are rubbish or priced too high.
- Customers will prefer saving time and convenience over price, but overpricing will cause customers to run away.
A lot of online shoppers marvel at how fast and easy it is to make a purchase on the internet and have the items delivered at their doorstep. However, if there is a big margin between buying the item online and going to the department store to make the purchase, consumers will not hesitate to choose the latter.
- If practiced appropriately, selling through cross-channels can work wonders.
Marketers who can successfully integrate traditional and online marketing practices will have a competitive edge against competitors. There are just those customers who would refuse to understand why an item purchased online can’t be picked up at the store. Therefore, applying a cross-channel approach will improve customer satisfaction.
- Old rules still influence consumers in making their decisions to purchase.
For instance, offering featured products and top sellers is still a very effective technique for merchants. Shoppers will still be drawn towards products which are the latest trends in the market.
Technology will always have its fair share of limitations. But it is up to the small business marketer to meet the demands of the purchasing public as best as he can. By making the most of the resources available, an online merchant will always be able to find ways to satisfy consumers.
Posted on May 26, 2019
Article marketing is essential for more success in any business. It is absolutely the best way to get your name out and known to the world online. If you know what you are talking about then people will listen. Once those people listen they will tell others, and they will tell others and so on.
Making an article takes thought and time which most readers will take into account when they are reading your article. Obviously if an article was written, someone must have thought that their points were important enough to take the time to write an article about.
Generally when you are writing an article to promote your business it will not take much time because you know so much about what you are writing about. This is good because this is what you want. You want people to think it is easy for you to write about and easy for for you to talk about.
This leads to another point. You are trying to make people know you are the expert in the field of which they are looking to buy a product. The impact this has on customers is explosive.
Imagine if you are already successful offline in your small business without article marketing what article marketing would have on your growth. Not only are local people checking out your business but everyone world wide is looking at it.
Also imagine if you are already successful with your online business without article marketing what article marketing would have on your growth. If you are already successful online then you probably already know of ways to get people to look at your products, or it could be that you are paying someone to promote for you. Article marketing is not something you have to pay someone to do for you and I would not recommend it. This is because you are the expert and you know the most about your product.
What better person to write about a product then the product seller. Only the expert of a business knows how to accurately describe and tell exactly the specifications and positives about a product in their field.