The internet presents hundreds of challenges to marketers and thousands of competitors who are also trying to get a greater market share. This article highlights some of the factors that will give online merchants an idea as to how the purchasing public behaves and reacts to online offers.
- Consumers have control over the market.
Unlike consumers in the past, present day consumers are more demanding and want results as fast as possible. Their expectations are often too high making them more difficult to please. You need to make their buying experience as quick and easy as possible.
- Consumers consider the Web as an efficient model.
Obviously, modern consumers go for online shopping because of the convenience and efficiency that it can offer. With the amazing experience offered by most e-Commerce outlets, you have to make sure that your online business will be at par when it comes to online shopping experience.
- Having the best technology is not an assurance of making a sale.
No matter how innovative you website may be, like having a live chat to answer customers’ questions, you still won’t do well in making sales when the products you offer are rubbish or priced too high.
- Customers will prefer saving time and convenience over price, but overpricing will cause customers to run away.
A lot of online shoppers marvel at how fast and easy it is to make a purchase on the internet and have the items delivered at their doorstep. However, if there is a big margin between buying the item online and going to the department store to make the purchase, consumers will not hesitate to choose the latter.
- If practiced appropriately, selling through cross-channels can work wonders.
Marketers who can successfully integrate traditional and online marketing practices will have a competitive edge against competitors. There are just those customers who would refuse to understand why an item purchased online can’t be picked up at the store. Therefore, applying a cross-channel approach will improve customer satisfaction.
- Old rules still influence consumers in making their decisions to purchase.
For instance, offering featured products and top sellers is still a very effective technique for merchants. Shoppers will still be drawn towards products which are the latest trends in the market.
Technology will always have its fair share of limitations. But it is up to the small business marketer to meet the demands of the purchasing public as best as he can. By making the most of the resources available, an online merchant will always be able to find ways to satisfy consumers.