If you manage or own a small business then you will know all about the increased competition for customers over the last few years. Though most financial markets now show that the recession is officially over, the health of the majority of small enterprises and start up businesses is still best described as fragile. This factor places a greater need and emphasis on comprehending and implementing the latest advertising methods for your products. Video marketing is an area in which there is scope to reach a wider audience thanks to high speed broadband connections.
Are you aware that more money is now spent on internet based marketing then on traditional mediums like TV and print? If you are slow to learn about the latest trends and methods in online marketing then there will be a big pot of money left sitting on the table untouched. In times of financial worry you would be mad not to use the internet to market your business, for many businesses it provides the majority of their sales..
But what is video marketing? The principle is similar in nature to other forms of advertising. A short clip is created which consciously or subliminally informs the viewer about the merits of a specific product or service. The main difference will be that you have a medium which holds the attention longer than traditional methods.
There are two ways to go about making a video. You could do it yourself using easily available software or choose to hire a professional company that has experience. There is an unlimited amount of designs and concepts you could use; browse the most popular online videos over the last month to get some ideas.
Making a video will only be half the job; you also need to understand where it should be uploaded to. Most of us regularly visit YouTube. This is one of the most popular websites. By placing your clip here you will have the potential to be seen by millions of web surfers.
Another idea would be to embed a video into your website. This can increase your ranking in the popular search engines.
If your business is for example involved in selling kitchen appliances then you could create a how to guide on making bread. By placing this on your website you will attract people interested in learning about the recipe and then have a greater chance of turning such visitors into customers.