Are you searching for marketing ideas for your small business?
Recently there have been articles in the news that illustrate the growth in the internet economy, and some consulting groups are even predicting that the web economy will double by the year 2016.
So what impact does this have on marketing ideas for small business? These news articles are suggesting that more and more people will be using the internet to source the information they need. This also means that prospective customers will be looking on the internet for the local businesses in their community.
Local business owners who do not have a presence on the internet will be missing out on acquiring the custom from these people. In other words using the internet to market your local business is one of those good marketing ideas for a small business.
So that leads to the question of how does a local business get their business online?. Local business owners should first set up the core foundations for internet marketing for small business strategies. These would involve:
1. creating an irresistible offer to attract a large number of new prospects,
2. designing a value ladder of products and services, so that customers can be offered a number of products of increasing value
3. installing a lead generation website, where visitors details are captured,
4. following up prospects with a variety of methods such as email marketing, text messaging, phone calls or direct mail
These core internet marketing for small business methods allow you, as the local business owner to establish a long lasting relationship with your business email list members. In this way the members of the list come to know, like and trust you enough to make a purchase.
Once you have set up the core internet marketing for small business systems as mentioned above, you can then start considering methods to drive traffic to your site. A quick way of getting traffic to your site fast it to use other people’s lists. Consider coming to an agreement with a fellow, local business owner in your community where you exchange mailings. Find a business that complements your own and has a database of customers who may be interested in your irresistible offer. This technique has been proven to bring in customers very quickly, and offers benefits to both businesses.
Then you need to consider a longer term but consistent traffic generation strategy. Here you will want to rank in the free organic search results for a few choice keywords that describe your locality and business services. Do some research to uncover the keywords that people are using to search for the information that your business provides. You can easily rank for a keyword by providing frequently updated content on this topic on a blog and by having other sites point to yours to give it backlinks.
It is also important for you as a local business to be represented and taking part in the conversations in the social media sites such as Facebook and Twitter. Therefore, you need to set up profiles on these sites where you can build relationships and represent your business as an attractive character. Using social media in your internet marketing for small business strategy is more about word of mouth marketing than actual traffic generation.
So, as you can see, these internet marketing for small business techniques enable you to set up the core foundations so that when you drive the traffic to them, there are systems in place to make use of those visitors and convert them into customers